User Experience (UX-Design)

As experts in UX design, we analyze and optimize your target group's experience when interacting with your digital product. Put your users at the center of attention with us.

Understanding the problem as a basis for improvement

In order to optimize your digital product effectively, it is important to understand the current state. This also includes gathering experience with the existing product in order to achieve possible improvements for users. Using suitable methods such as workshops and targeted user research methods, we try to find out where the challenges lie.

For a successful approach

The purpose is to guide users to their desired destination as easily, comfortably and quickly as possible. In doing so, it is essential to understand and consider the needs of your target group in addition to your planned product or service. To do this, we use qualitative and quantitative UX methods and derive concrete requirements for the workflows and functionality of your digital product. In addition to people, we always focus on your business case.

Our UX process

Analysis

Our UX process begins with an analysis and understanding of the product, the target group, the context of use, and all other framework conditions surrounding your digital product. We use structured processes to determine personas and use cases and analyze user journeys. The result shows both your product objectives and comprehensive information on the ideas and needs of your target groups. It forms a sound data basis for initial requirements and wireframes. We pay particular attention to ensuring that all measures are always in line with your corporate objectives.

Design

The next step is the development and design phase. Here we jointly develop initial ideas and solutions for the concrete design and structure of your digital product. In addition to simple scribbles, we design wireframes and prototypes. The goal is to get and evaluate concrete visualizations at a very early stage. In an iterative process we create a common idea and understanding for the structure and concept of the final product.

Usability Testing

In the final phase, we test these extensively with real users. In various use scenarios, we evaluate whether we meet the previously identified requirements and ideas of the individual target groups. The results and subsequent optimization suggestions are incorporated into wireframes and concepts, so that we can then start with the UI implementation.

User Interface Design

User Interface Design as the basis for the best possible user experience

Design

What's the idea behind our Design Thinking process? Let us advise you.

UX deisgn to the rescue 5 good reasons to invest in UX design

Are your users not satisfied with your digital product or website? We can help you improve the overall user experience, leading to higher customer satisfaction and loyalty from your users.
Is your website or mobile app difficult to use or unintuitive? Together we can ensure that your digital product is easy to use and intuitive, reducing user frustration and increasing user engagement.
Are your conversion rates lower than expected? We optimize design elements to effectively guide users through the desired actions, which increases conversions and helps achieve your business goals.
High development costs due to frequent design revisions? We help you identify potential usability issues early in the design process, reducing costly revisions and rework.
Is your digital product not meeting user expectations? Together, we analyze users' needs, behaviors and motivations to ensure the product meets their expectations and solves real problems.

User experience Our services in detail

Advisory & analysis

You know and understand your target audience, but have difficulties to present and communicate your product or service in a purposeful way? We support you with an UX audit, web analytics and a benchmark check. After more than 150 successfully implemented web projects, we know all the best practices and are happy to have a critical eye on your website. Using tools such as Google Analytics, Adobe Analytics, Matomo or other analytics tools, we analyze important information about the behavior of your target audience when interacting with your digital product and find weaknesses in your current presence. We also analyze how you compare to your competitors and identify potential for optimization.

UX strategy & User research

You want to learn more about your target group and have a clear recommendation on how to improve your conversion rates? We provide you with in-depth insights based on proven user research methods. Through interviews and surveys as well as user journey maps, we identify different use scenarios of your products and services and understand the needs and usage contexts of your target group. By developing personas, we give you a clear picture of your current and potential target group.

Information architecture

Based on comprehensive information about the needs of users, your company and all other general parameters, we develop the basic structure of your digital presence. We create a compelling sitemap and a comprehensible navigation concept. We also make suggestions for the page structure and the arrangement and positioning of content. The goal is to ensure that even complex information is structured in such a way that users can quickly find the content they are looking for. User flows and wireframes help us visualize the first drafts.

Prototyping & Usability testing

With the help of sketches and wireframes, we develop Lo-Fi prototypes that allow us to visualize and iteratively optimize the information architecture and content design. We use them for usability tests in which we let potential users work on concrete tasks in test situations that are as real as possible. We take the feedback from the tests and use it for further improvements.

User Experience FAQ about the makandra UX process

A good UX process is user-centered and iterative. It includes several phases, such as analysis, concept development, prototyping, and usability testing. The focus is on understanding the needs of your target audience and continuously improving the digital product. The goal is to enhance usability while also supporting your business objectives.

Typically, interdisciplinary teams of UX designers, developers, and project managers work closely together. Each contributes their expertise to advance the UX process. The UX designer plays a central role in ensuring that the user experience is consistently optimized.

A well-thought-out UX process ensures that your digital product meets the expectations and needs of your users. This not only increases satisfaction but also boosts the likelihood that users will return and engage deeply with your product. In the long run, this results in lower development costs and higher customer satisfaction.

The duration of the UX process depends on the complexity of your project. Smaller optimizations can be implemented within a few weeks, while larger projects may take several months. In any case, it is an ongoing process that can be adapted based on new insights.

Our UX process includes the following steps:

Analysis: Investigation of the current situation through targeted user interviews and target audience analysis. Persona creation is done if needed.
Concept development: Creating initial sketches, wireframes, and prototypes in close collaboration with developers to address technical challenges from the start.
Usability tests: Testing the prototypes with real users.
Optimization: Adjusting based on feedback and preparing for UI implementation.

We use both qualitative and quantitative methods, such as user interviews, UX surveys, A/B testing, and web analytics. Tools like Google Analytics or Matomo help us better understand user behavior and make targeted optimizations.

Success can be measured through various metrics, such as higher conversion rates, increased user satisfaction, and longer time spent on your website or app. Through regular usability testing and user feedback analysis, we can continuously improve the product.

Do you require help of UX experts?

We're happy to provide an initial assessment and answer any further questions.

Use this contact form or send an e-mail info@makandra.de.