Audi Revolut F1® Team Content Hub – Central Communication Platform
The content hub is the central platform for Audi Motorsport AG’s press and media communications. makandra was responsible for developing the platform – including a powerful search function, user-group-specific content access, integrated media and distribution processes, and a scalable infrastructure designed to handle high traffic spikes.
The Audi Revolut F1® Team Content Hub is Audi Motorsport AG’s central digital communication platform. To mark Audi’s entry into Formula 1, a platform was developed that enables journalists and other representatives from the media and the public to quickly and easily access press releases, press kits, images, videos, and other content.
makandra was responsible for both the development of the application and the implementation of the platform’s design and handles the hosting and reliable operation of the entire infrastructure.
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Key Challenges
- Ambitious project timeline
The project was completed on an ambitious timeline, as the platform had to be ready in time for key milestones such as announcements, test races, and the official start of the racing season. - High traffic spikes on race weekends
Particularly during race weekends, processing and delivering large volumes of image and video content puts increased pressure on processes and system stability. - Coordination across time zones
Close collaboration was characterized by frequent travel and different time zones.
Insights into the project
Our solution for Audi Motorsport AG
- Smart Search and Content Access
In addition to features such as bundled content downloads, an advanced full-text search has been integrated to help various user groups find relevant content. - Targeted user and content control
User groups enable differentiated content delivery, while integrated user management simplifies administration. - Seamless communication and media processes
The distribution of press releases via email and video management have been directly integrated into the platform, removing the need for external systems. - Efficient content maintenance
Automated import of image material from agencies enables fast and structured content delivery.
Partner for digital platforms
For over 10 years, we have been implementing digital projects for Audi, including the Audi MediaCenter and the Audi PressData platform. We are therefore all the more pleased to support Audi in its new strategic direction by developing a digital platform. Learn more about our collaboration in our case studies.
Technical implementation
From the very beginning, the development of the Audi Revolut F1® Team Content Hub was characterized by high technical demands.
Especially around race weekends, the infrastructure was scaled gradually and strategically to reliably ensure both high availability and the simultaneous upload of large amounts of data. Since many requirements only became apparent during practical use, the platform had to be continuously refined and repeatedly adapted on short notice.
Sending newsletters also added an extra layer of complexity. Thanks to smart tracking and processing logic combined with rapidmail, we can ensure fail-safe, efficient delivery as well as meaningful statistics.
Looking ahead, we also plan to implement AI-powered processes, such as for face and logo recognition.
In a very short time, under intense time pressure and with many last-minute changes, we delivered a system that reliably supports the Audi Revolut F1® Team’s public relations and media management – a project that demonstrates our ability to keep pace with the high speeds of Formula 1.
Our Services for Audi Motorsport AG
